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BioFach and Vivaness 2010: Closing report

Some 43'500 trade visitors (2009: 46'777) streamed into the exhibition centre in Nürnberg from 17–20 February for BioFach and Vivaness, the annual get-together for the global organic market.

The international share of visitors was again 38 percent,  and the buyers came from 121 countries: Germany, Austria, France, Italy, the Netherlands, Poland and Switzerland. The 2'557 exhibitors (2009: 2'733), two-thirds of them international, were very satisfied. 85 percent of the BioFach exhibitors expect good follow-up business, according to the results of a survey by an independent institute. These figures are up 12 and 16 percentage points respectively on the year before – clear proof of an optimistic view of the future.

 “The organic market has defied the crisis. The past four days at the exhibition proved that this sector has retained its impetus. The trend to organic and ecologically sustainable consumption is uninterrupted. Periods of slower growth offer an opportunity for taking stock and preparing joint future concepts, which provide the best conditions for sustainable development of the market and its annual get-together. We were particularly pleased about the great political and media attention attracted by Organic + Fair, the Theme of the Year in 2010,” says Claus Rättich, Member of the Management Board of NürnbergMesse.

More and more customers focus their consumption on quality and values. The basis for this is organic, and fair production and trading conditions are other vital aspects. The exhibition duo BioFach and Vivaness was geared to Organic + Fair in 2010. 52 exhibitors and around 100 product presentations reflected the whole variety of the Theme of the Year.

Almost 8'000 participants used the 180 events at the BioFach Congress and the six special forums to exchange views on the market with special emphasis on the fairness and sustainability aspects. The Fair & Ethical Trade Forum alone attracted some 750 interested visitors.

In 2011, BioFach will take place from  Wednesday to Saturday, 16–19 February 2011.

Source: Brief closing report: BioFach and Vivaness 2010 - sector pleased about undiminished appetite for organic. Press release of NürnbergMesse of February 20, 2010

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  • Barbara Böck and Ellen Rascher
    Tel. +49 (0)911 8606-83 28
    www.biofach.de

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